Meta Ads Manager is the main tool businesses use to create, manage and optimize ads on Facebook, Instagram and Messenger. It allows you to easily create ad campaigns, target specific audiences, monitor performance and track results. Accessing Ads Manager requires having a Meta Business account and being granted the appropriate permissions. This guide will walk through the steps to gain access to Meta Ads Manager so you can start advertising on Meta’s platforms.
Prerequisites
Before you can access Meta Ads Manager, you need to fulfill the following prerequisites:
Have a Meta Business Account
To use Meta Ads Manager, you must have a Meta Business account. This is different from a personal Facebook account. With a business account, you can create ads, pages, and ad accounts as a business entity.
If you don’t have a business account yet, you can create one for free from the Meta Business Suite. You’ll need to provide details like your business name, address and contact info. Make sure you use an email and password you don’t use for your personal Facebook account.
Get Admin or Advertiser Access
Once you have a business account, you need to be granted the correct permissions to access Ads Manager. There are two permission levels that allow access:
– Admin – Gives full access to manage all ad accounts and campaigns. Best for agency admins, account managers, and business owners.
– Advertiser – Allows managing assigned ad accounts and campaigns. Good for team members running ads.
The business account admin can assign these roles to users from the Business Suite. Make sure you’re granted Admin or Advertiser access before trying to use Ads Manager.
Be Added as a Page Admin
To create ads for a Facebook Page, you need to be added as an admin of that Page. Ask the Page admin to add you from the Page’s admin settings. This allows you to advertise on behalf of the Page.
Accessing Meta Ads Manager
Once you meet the prerequisites above, you can access Meta Ads Manager in two ways:
Via Business Suite
1. Go to Business Suite and login with your business account credentials.
2. Click on the hamburger menu icon in the top left.
3. Select “Ads Manager” from the menu.
4. Choose the ad account you want to manage if prompted. This will open the Ads Manager interface.
Directly Through Facebook
1. Go to facebook.com/adsmanager and login with your business account.
2. Select the ad account you want to manage and click “Select an Ad Account” to enter Ads Manager.
Once in Ads Manager, you’ll see the Overview dashboard showing your ad accounts and campaigns. You can navigate to other sections like Ads, Audiences, Assets, etc using the top menu.
Troubleshooting Access Issues
If you can’t access Meta Ads Manager, here are some things to check:
– Confirm you are logged into your Meta Business account, not your personal profile.
– Verify you have Admin or Advertiser access granted from Business Suite.
– Check that you’re an admin of any Pages you want to advertise for.
– Make sure you have at least one ad account set up. New business accounts usually have to create one.
– Try different browsers or devices in case there are browser issues.
– Clear cookies/cache and restart your browser to eliminate browsing data conflicts.
If the issues persist, you may need to open a support ticket with Meta or contact your account manager if you’re working with an agency.
Navigating the Ads Manager Interface
Once inside Ads Manager, here’s a quick overview of the main sections:
Overview
This is the dashboard that summarizes your ad accounts, campaigns, and performance. It gives you an overview of how your ads are doing.
Campaigns
Create and manage your advertising campaigns here. You can make new campaigns, adjust budgets and settings, and monitor performance.
Ad Sets
Ad sets contain grouped ads with similar targeting. You can organize campaigns by creating specific ad sets.
Ads
This is where you create and edit your ads. You can make different versions of an ad and add images, videos or carousels.
Audiences
Create detailed target audiences to reach with your ads. Use demographics, interests, behaviors and more.
Assets
Upload and manage your creative assets like images, videos and templates for use in your ads.
Reports
View detailed performance reports for your campaigns and ads. See metrics like reach, clicks, conversions and more.
Getting Started with Your First Campaign
Once you’re familiar with the interface, you’re ready to set up your first ad campaign in Meta Ads Manager:
Choose Your Campaign Objective
This focuses your campaign on a specific goal like getting more website traffic, app installs or sales. Consider what you want to achieve.
Set Your Budget and Schedule
Decide your overall budget and how long you want the campaign to run – continuous or scheduled end date. Start small when testing.
Choose Ad Placements
Select where you want your ads shown – Facebook, Instagram, Messenger or Audience Network. You can do all or just one.
Create Your Target Audience
Use Audiences tools to target your ideal customers by location, interests, behaviors and demographics.
Design Your Ad Creatives
Make your ad copies, images, videos and formats. Make multiple ads to test what performs best.
Set Up Bidding and Pricing
Select your bid strategy and ad pricing. Consider what works for your budget, objective and industry.
Track and Optimize
Launch your campaign and use the reports to see what’s working. Tweak targeting, creatives and bids to optimize performance.
Advanced Features to Use
Once you master the basics, Meta Ads Manager offers powerful advanced features like:
Custom Audiences
Create audiences from your customer email lists and website traffic to precisely target people who know your business.
Lookalike Audiences
Find new potential customers who share qualities with your existing customers for expanding reach.
Creative Testing
Set up A/B split tests or multivariate tests to experiment with different creative variants and find the highest performing version.
Lead Ads
Drive leads and conversions with customized Lead Gen forms and Lead Ads to capture important customer information.
Dynamic Ads
Automatically personalize creative with dynamic product catalogs. Showcase the most relevant products and content for each viewer.
Automated Rules
Use smart automated bidding, budget optimization and creative rotation rules to simplify scaling.
Conclusion
Accessing and learning Meta Ads Manager is crucial for creating successful ad campaigns on Facebook, Instagram and Messenger. By following the steps in this guide, you can get set up with an account and start navigating the robust platform. Begin with simple campaign basics, then work your way up to more advanced tactics for targeting, creative testing, automation, and optimization. With the power of Meta Ads Manager, you can drive amazing results and ROI for your business.