Seeing who follows your Facebook page can be useful for understanding your audience and optimizing your content strategy. Unfortunately Facebook doesn’t have a built-in “followers page” like other social platforms, but there are a few workarounds to view your Facebook page followers.
Using Facebook Insights
The easiest way to see who follows your Facebook page is through Facebook Insights. This built-in analytics tool allows page admins to view page followers demographics and trends. To access your Facebook Insights:
- Go to your Facebook page
- Click “Insights” in the top menu
- Select “Followers” on the left sidebar
This will show you an overview of your page followers including gender, age range, top countries, and growth history. You can segment the data by time period to see follower growth trends.
Exporting Your Facebook Followers List
For more detailed follower data you can export your full list of page followers. Here’s how:
- Go to your page’s Insights > Followers tab
- Click “See All” next to Followers
- Click the Export Data button
This will export an Excel file with info on each individual follower including name, fan add date, gender, age range, country, likes, and more. You can segment and filter this list as needed to analyze your followers.
Using Facebook Ads Manager
Facebook Ads Manager provides another way to export your page followers list. This is helpful if you want to remarket to your current followers.
- Go to Facebook Ads Manager
- Click the Tools tab
- Select “Audiences” in the dropdown menu
- Click “Create Audience” > “Custom Audience” > “Your Facebook Page”
Choose your page from the dropdown menu, then download the list of people connected to it. You’ll get a spreadsheet with your current page followers.
Using Third-Party Analytics Tools
Several third party social media analytics tools can also help you view and segment your Facebook page followers. Popular options include:
- Iconosquare – Tracks follower demographics and engagement.
- Socialbakers – Provides audience analysis and competitor benchmarks.
- Sprout Social – Generates follower reports and tracks growth over time.
- Quintly – Tracks followers and delivers visual data insights.
Most of these tools offer free plans or free trials to test out their Facebook follower tracking features.
Analyzing Your Facebook Followers
Once you’ve used one of the above methods to access your page follower data, here are some ways to analyze it:
- Look at follower demographics like age, gender, location. What is your target audience?
- Identify patterns in followers gained/lost. When are you gaining more followers?
- Compare to industry benchmarks. How do your followers compare to competitors?
- Segment top followers by engagement. Who engages most with your content?
- Look for opportunities to expand your audience. What locations or age groups are underrepresented?
Regularly monitoring your Facebook followers can help inform your content strategy and fan engagement efforts. Update info like follower counts, locations, and interests into your social media content calendar to optimize it.
Engaging and Growing Your Facebook Followers
Once you understand your current Facebook followers, you can work to better engage and grow that audience. Here are some best practices:
- Post at times when your followers are most active.
- Create content that resonates with follower demographics and interests.
- Respond to all follower comments and questions.
- Run polls and contests to increase engagement.
- Promote new followers through ads and cross-promotion.
- Suggest followers invite friends to like your page.
Growing an engaged follower base takes consistency and quality content. Analyze your followers regularly to optimize your Facebook marketing strategy.
Conclusion
Viewing your list of Facebook page followers is a valuable part of managing your presence. Use Insights to analyze follower demographics and trends. Export your follower list through Insights or Ads Manager for further segmentation. Or use third-party analytics tools for expanded data and visualizations. Regularly monitor your followers and fine-tune content to maximize engagement and growth.
| Method | Pros | Cons |
|---|---|---|
| Facebook Insights | – Built-in analytics – Easy overview of followers |
– Limited segmentation options |
| Facebook Ads Manager | – Detailed list for remarketing | – Focus on paid marketing vs analytics |
| Third-party analytics | – Robust segmentation and visuals – Competitor benchmarks |
– Additional cost for paid tools |
Having access to your Facebook page followers empowers you to analyze audience demographics, track growth over time, identify key engagement opportunities, and ultimately boost fans and reach. Monitor follower data regularly and use it to drive content strategy and social media marketing success.