Does instagram reels pay in pakistan?

Instagram Reels is a popular short-form video feature that was introduced by Instagram in 2020 to compete with the likes of TikTok. Many Instagram users, especially influencers and content creators in Pakistan, have been wondering if they can start earning money by creating Reels. The simple answer is – Yes, Instagram Reels does pay users in Pakistan through its Reels Play Bonus program.

How Does Instagram Reels Pay in Pakistan?

Here are the key ways content creators in Pakistan can earn money from Instagram Reels:

• Reels Play Bonus Program – This is Instagram’s own monetization program where creating viral reels that get a lot of engagement can make you eligible to receive bonus payouts.
• Influencer Marketing – Brands may directly sponsor reels creators in Pakistan and pay them to promote products or services through branded content reels.
• Affiliate Marketing – Adding affiliate links to reels and earning commissions when followers purchase through those links.
• Selling Own Products – Driving sales for your own products, services, online courses, ebooks, merch etc by promoting them through reels.

Reels Play Bonus Program

The Reels Play Bonus program by Instagram allows eligible reels creators in Pakistan to earn cash bonuses when their reels perform well and achieve certain engagement thresholds. Here’s a quick look at how it works:

• Instagram selects top performing reels in Pakistan based on content quality, authenticity, engagement etc to become eligible for bonus payouts.
• When your reel is eligible and gets a certain number of plays, you can earn a cash bonus.
• The minimum threshold is currently over 1,000 plays on an eligible reel to start earning.
• Payouts are based on number of plays and vary depending on country and content verticals.

Some tips to increase your chances of getting accepted into the Play Bonus program:

• Post Reels consistently and grow your audience.
• Create high quality, entertaining Reels that get a lot of engagement and shares.
• Have an authentic, active account – don’t use bots/fake engagement.
• Make reels on popular music, trends, challenges, topics.
• Optimize hashtags, sounds and captions to maximize reach.

Branded Content & Influencer Marketing

Another great way for Instagram content creators in Pakistan to monetize reels is by partnering with brands. Here are some ways brands may work with reels creators:

• Sponsored Reels – Brands pay you to create branded content promoting their products/services in your reels.
• Paid Partnerships – Getting paid to post reels featuring or reviewing the brand’s items.
• Affiliate Links – Add affiliate/tracking links to a brand’s products in your reels captions.
• Brand Ambassadors – Getting long term ambassador roles with brands and creating sponsored reels.

Rates for branded reels vary greatly based on follower count, engagement, industry etc. Micro and nano influencers can charge around Rs. 10,000-50,000 per reel, while top influencers can charge over Rs. 500,000.

Affiliate Marketing

Affiliate marketing allows reels creators in Pakistan to earn commissions by promoting products through affiliate links:

• Find affiliate programs that offer products relevant to your audience.
• Sign up and get a custom affiliate link for the product you want to promote.
• Add the affiliate link to your Reels caption or comments.
• If any of your followers click the link and buy the product, you earn a commission.

Popular affiliate programs in Pakistan include Daraz, Clicky, ShareaSale and more. As an influencer, you can earn anywhere from 5-15% commissions per sale.

Selling Your Own Products/Services

Leveraging your audience and credibility to sell your own offerings is also an excellent reels monetization avenue. You can easily promote your products, online courses, ebooks, merch, services etc via reels. Offer discounts or coupons to followers and direct them to your online store via links in the reels caption.

Instagram Reels Bonus Program Eligibility in Pakistan

To receive bonuses for reels in Pakistan, here are some of the top eligibility criteria:

• Have an authentic, public Instagram account that complies with the community guidelines.
• Post original reels that abide by Instagram’s recommended content policies.
• Avoid using bots, buying fake views and artificially inflating metrics.
• Maintain strong integrity scores based on content violations.
• Reels must be at least 30 seconds long (120 seconds max).
• Accounts must have a minimum of 10,000 followers.
• Have a history of posting content that drives engagement and sharing.

Instagram evaluates reels based on content appeal, creativity, production quality and overall engagement potential before including them in bonus programs.

Steps to Start Earning from Instagram Reels in Pakistan

Follow these key steps if you want to turn your passion for creating Instagram reels into a money making opportunity:

1. Analyze trending sounds, songs, challenges and topics for content ideas.
2. Film vertically formatted short videos optimzed for mobile screens.
3. Use trending audios, catchy music, relevant hashtags, captions etc.
4. Edit using Reels creative tools like filters, AR effects, timers, voiceovers etc.
5. Post reels consistently with a good mix of trends and originality.
6. Promote reels engagement with likes, comments, shares, DM mentions.
7. Track growth, views, and engagement metrics for top performing reels.
8. Apply for Instagram’s Reels Play Bonus program once eligible.
9. Partner with brands for sponsored content deals and campaigns.
10. Leverage affiliate marketing once you have an engaged audience.

It takes time and effort to build up credibility and an audience on Instagram before you can start earning solid income from reels. But with persistence, high quality content and smart organic/paid promotion strategies, you can definitely start monetizing reels in Pakistan just like creators across the world.