In the opening paragraph, we’ll provide a quick answer to the main question – does Constant Contact integrate with Facebook? The short answer is yes, Constant Contact does offer integration with Facebook to help small businesses and marketers maximize their social media and email marketing efforts.
Overview of Constant Contact
Constant Contact is a popular email marketing platform designed for small businesses, entrepreneurs, and nonprofits. It provides easy-to-use tools for creating professional email campaigns, landing pages, and forms. Constant Contact also offers a suite of marketing tools to help manage contacts, track results, and grow an audience.
Some key features of Constant Contact include:
- Email campaign creation with customizable templates
- Contact management tools
- Automated email marketing workflows
- Landing pages and forms
- Marketing calendars
- Reporting and analytics
Constant Contact serves over 500,000 small business customers worldwide. It aims to help small organizations connect with their customers, drive repeat business, and track marketing results.
Overview of Facebook Integration
Constant Contact offers integration with Facebook to allow synchronizing contacts and posting email campaign links to Facebook pages. The main Facebook integration features include:
- Syncing email contacts with Facebook friends/followers
- Posting email campaign links to Facebook
- Seeing Facebook posts and info from contact profiles
- Creating Facebook sign up forms
- Audience insights when syncing audiences
This integration allows small businesses to connect their email and Facebook marketing in one place. It helps expand reach, drive more traffic, and get better insights into target audiences.
Key Benefits of Integrating Constant Contact and Facebook
Here are some of the key benefits that Constant Contact users can achieve by integrating with Facebook:
- Wider reach – Syncing email contacts with Facebook friends/followers allows marketers to reach larger combined audiences.
- Increased engagement – Sharing email content and links on Facebook helps drive more traffic, clicks, and engagement.
- Time savings – Integration eliminates tedious cross-posting between platforms.
- More sign-ups – Creating Facebook signup forms makes it easy to grow email lists.
- Audience insights – Syncing audiences provides details on followers for targeting.
- Consistent branding – Coordinated email and Facebook campaigns enable consistent branding.
Step-by-Step Guide to Setting Up the Integration
Connecting Constant Contact and Facebook takes just a few simple steps:
- Log into Constant Contact and go to the Integrations section.
- Click “Connect” on the Facebook integration box.
- Enter your Facebook login credentials when prompted.
- Review the permissions being authorized for the integration.
- Once connected, options for syncing contacts and posting links will appear.
- To sync contacts, select lists in Constant Contact and target audiences on Facebook.
- When sending campaigns, use the Facebook post scheduler to easily cross-post links.
Constant Contact provides step-by-step instructions and videos to walk users through the setup process. The integration can be configured in just a few minutes.
Tips for Getting the Most Value from the Integration
Here are some tips to maximize the benefits of syncing Constant Contact and Facebook:
- Strategically choose which contact lists and Facebook audiences to sync for targeting.
- Customize Facebook posts with eye-catching graphics and captions tailored to each audience.
- Analyze Facebook Insights for any synced audiences for valuable demographic and interest data.
- Test different types of content to see what drives the most Facebook engagement.
- Make sign-up forms easy to find on Facebook to grow your email list.
- Use Facebook to target cold audiences and email for nurturing current contacts.
- Schedule some overperforming email content to be re-shared on Facebook.
Conclusion
Connecting Constant Contact and Facebook provides a powerful integrated marketing solution for small businesses. Key benefits include expanded reach, better engagement, more sign-ups, audience insights, time savings, and consistent branding across platforms. With a few simple steps, marketers can start synchronizing their contact database and cross-posting campaign links for maximum impact.
Following best practices like strategic audience syncing, compelling post customization, lead capture forms, and re-sharing top content can help maximize results. The integration streamlines multi-channel coordination so marketers can better nurture current contacts and convert new ones without getting stretched thin. For any small business looking to expand its marketing reach online, integrating Constant Contact email marketing with a Facebook presence is a simple way to gain significant advantage.