With over 2.8 billion monthly active users, Facebook is the largest social media platform in the world. For businesses, having a Facebook page allows you to connect with customers, drive website traffic, and increase brand awareness. However, managing a Facebook page requires time and skill. This raises an important question – do you need to hire a Business Manager to manage your Facebook page?
What Does a Facebook Business Manager Do?
A Facebook Business Manager is responsible for overseeing all aspects of a business’s presence on Facebook. Their key duties include:
- Creating and optimizing Facebook pages and ad accounts
- Developing engaging content and posting regularly
- Monitoring comments and messages and responding to customers
- Analyzing page insights and generating reports
- Creating and managing Facebook ad campaigns
- Staying up-to-date with algorithm changes and new features
In essence, a Business Manager serves as the brains behind a company’s Facebook marketing strategy. Their goal is to grow the Facebook community and convert followers into customers.
Benefits of Hiring a Facebook Business Manager
There are several advantages to bringing on a dedicated Business Manager for your Facebook presence:
Expertise
An experienced Business Manager will be well-versed in all aspects of Facebook marketing. They can provide strategic guidance on content creation, community engagement, and paid advertising. Their expertise will help you maximize the impact of your Facebook presence.
Time Savings
Properly managing a Facebook page requires significant time and effort. Posting consistently, monitoring comments, running ads – these tasks can become a full-time job. Hiring a Business Manager frees up your time to focus on other parts of your business.
Results
A knowledgeable Business Manager will know how to analyze data and metrics to optimize your Facebook presence for growth and conversions. Their skills and experience can help drive tangible results in terms of fans, engagement, leads, and sales.
Key Considerations
Before deciding to hire a dedicated Business Manager, here are some factors to keep in mind:
Cost
Business Managers can charge anywhere from $500 to $5,000+ per month depending on their experience level and workload. Make sure to balance the potential ROI against the cost.
Company Goals
Consider your overall marketing objectives. Are Facebook efforts aligned? Will you need the Business Manager full-time or part-time?
Content Creation
Will the Business Manager also create visual assets and written content? Or simply post content you provide? This impacts workload.
Alternatives to Hiring
If hiring a dedicated Business Manager doesn’t make sense for your company at this stage, consider these alternative options:
In-House Marketing Team
Rather than a single Business Manager, divide Facebook management duties across your current marketing team.
Agency Partners
Partner with a digital marketing agency that offers Facebook management services.
Automation Tools
Use a social media automation tool like Hootsuite to schedule some posts and tasks.
Train Existing Staff
Have a staff member learn Facebook best practices and take over management.
When Does it Make Sense to Hire?
Here are some signals that your business could benefit from bringing on a dedicated Facebook Business Manager:
- You want to significantly expand your Facebook presence and strategy.
- No one on your team has the bandwidth or expertise to manage Facebook properly.
- You plan to invest heavily in Facebook advertising and want to maximize ROI.
- Your Facebook presence lacks direction and you want a unified strategy.
- You need help analyzing Facebook data and generating actionable insights.
Key Takeaways
Here are some key tips on determining if you need a dedicated Business Manager:
- Consider your goals, resources, and budget – a Business Manager may be overkill for some businesses.
- Weigh the ongoing cost against the expected benefits like time savings, expertise, and growth.
- Look at whether you need full-time management or just part-time help.
- Assess if someone on your team has bandwidth and interest in managing Facebook.
- Start small by having someone learn Facebook skills before committing to an external hire.
Conclusion
Hiring a Facebook Business Manager can provide tremendous value through their expertise, content creation skills, and analytical abilities. However, for smaller companies or those still exploring Facebook, it may make more sense to use in-house staff, automation tools, or agencies.
Ultimately, consider both where your Facebook presence is now and your goals for where you want it to be. If you need dedicated strategic management to get to the next level, a Business Manager may be well worth the investment.