This is a common question for many Facebook users who are interested in becoming Facebook admins themselves. The short answer is yes, Facebook admins can get paid for their work in various ways depending on the page or group they manage.
What is a Facebook Admin?
A Facebook admin is someone who is responsible for managing a Facebook page or group. Their main duties include:
- Posting content and engaging with followers
- Monitoring comments and activity
- Responding to messages and inquiries
- Planning and running promotions or contests
- Analyzing page analytics and insights
- Adding new admins and delegates
- Setting page roles and permissions
In essence, Facebook admins help keep their pages active, monitored, and growing. They serve as community managers and drive engagement. Admins are appointed by whoever originally created the page or group.
Do All Facebook Admins Get Paid?
Not necessarily. Many admins manage Facebook pages as volunteers, without pay. This is common for individuals running personal profiles, small community groups, non-profit organizations, student groups, and hobby pages. These types of unpaid admins do it for passion, to support a cause, or to boost their resumes.
However, admins for large public figures, businesses, brands, influencers, or publishers often do get paid for their Facebook management work. Managing major pages with millions of followers is a bigger job that requires more time, effort, and skill. Getting paid allows these admins to devote their full attention.
How Do Facebook Admins Get Paid?
There are several ways that Facebook admins can earn money for their services:
Directly by Page Owners
Many page owners pay their admins a regular salary or hourly wage, just like a traditional job. Rates may range from minimum wage for simple community page management to over $100,000 annually for admins running major brand pages and celebrity profiles with large audiences.
Revenue Sharing
Some page owners agree to split a percent of the revenue earned from the Facebook page with their admins. This encourages admins to maximize engagement and earnings potential. Revenue can come from ads, sponsorships, merchandise sales, donations, events, or other sources.
Bonuses for Reaching Goals
Performance-based pay is also an option. Admins may earn bonus payments for hitting certain targets like follower count, engagement metrics, traffic referrals, conversion rates, or sales volumes.
Selling Own Services
Experienced Facebook admins sometimes operate as freelancers, working for multiple clients. They charge an hourly rate or packaged monthly fees to manage pages and profiles. Common rates range from $15 to $50+ per hour based on services provided.
| Service | Rate Per Hour |
|---|---|
| Basic Page Monitoring | $15 – $25 |
| Active Engagement | $25 – $35 |
| Content Creation | $35 – $50 |
| Ad Management | $40 – $60 |
What Skills Do Paid Admins Need?
Admins who get paid for Facebook management often have these desirable skills:
- Social media strategy – Understanding how to attract followers, drive engagement, analyze data, and convert audiences.
- Writing – Ability to compose posts, responses, captions, and other content in the page’s voice.
- Creativity – Developing fresh content ideas, contests, hashtag campaigns, and growth tactics.
- Advertising – Familiarity with Facebook advertising tools and experience managing and optimizing ad campaigns.
- Time management – Juggling community interactions, content creation, and analytics reporting efficiently.
- Tools – Using page management, analytics, content creation, and social listening platforms.
- Problem-solving – Handling comment moderation, inquiries, complaints, technical issues, and other challenges.
Pros of Getting Paid as a Facebook Admin
Here are some benefits that come with getting paid to manage Facebook pages:
- Income – Provides a way to earn money from social media work and get paid for your time.
- Professional growth – Being accountable for results helps admins develop new skills.
- Recognition – Getting paid reflects the value you create for the page owner.
- Focus – Allows devoting undivided attention to page management versus unpaid admins balancing multiple priorities.
- Direction – Page owners clearly convey expectations when financial compensation is involved.
- Stability – Paid admin work brings consistent money versus volatile influencer brand deals.
Cons of Getting Paid as a Facebook Admin
There are also some potential downsides for paid Facebook admins:
- Time requirements – Meeting page objectives demands greater time commitment versus unpaid hobbyist roles.
- Pressure – Getting paid creates obligations to satisfy the page owner’s goals and expectations.
- creative constraints – Less ability to experiment since admins must align with page branding.
- Oversight – Having bosses, managers, or clients to report to.
- Reliance – If page traffic and revenue drop, an admin’s pay could be impacted.
- Tax obligations – Paid admins must report income and pay self-employment taxes.
Top Paying Industries for Facebook Admins
These sectors tend to pay Facebook admins the highest salaries:
Ecommerce Brands
Major online retailers depend on their Facebook pages and ads to drive huge sales volumes. Compensation often includes bonuses based on traffic and conversions.
Media Publishers
News, entertainment and content sites use Facebook to extend reach. Admins earn money based on traffic, subscriptions driven and ad revenue generated.
Influencers
Top social media stars can make millions from promotional content and branding. They pay admins generous salaries to grow audiences and partnerships.
Politicians
Campaigns leverage Facebook aggressively for fundraising, mobilizing supporters and votes. Admin pay reflects their impact in driving engagement and turnout.
Celebrities
Famous actors, musicians, athletes and public figures have enormous fanbases on Facebook. Admin pay considers the follower count, engagement and brand value managed.
Conclusion
While many Facebook admins manage pages as volunteers, those running large public profiles, businesses and brands often get paid. Compensation may come directly from page owners, revenue shares, performance bonuses or freelance social media work.
Getting paid as a Facebook admin reflects the importance of the role. It allows devoting full attention to the community and meeting page owners’ goals. However, it also creates pressure and oversight. Overall, pay depends on the page size, industry and monetization potential managed.