Yes, it is possible to tag products in Facebook posts. Facebook offers several options for tagging and linking to products that allow users and Pages to drive traffic and increase engagement.
Why Tag Products in Facebook Posts?
There are a few key reasons why users and businesses may want to tag or link to products in their Facebook posts:
- Drive traffic to your online store or product pages
- Increase engagement as followers can easily shop the products
- Enable followers to share and tag friends to help market your products
- Track clicks and purchases from Facebook to analyze performance
Overall, tagging products makes them more discoverable and can lead to increased website traffic, engagement, and even sales.
How to Tag Products in Facebook Posts
Tagging Products You Sell
If you have an online store or e-commerce website connected to your Facebook Business Page, you can easily tag your own products in Facebook posts. Here’s how:
- In the Facebook post composer box, type ‘@’ followed by the name of your online store or website.
- A dropdown will appear showing your product catalog synced from your website.
- Select the product you want to tag from the dropdown.
- The product name will turn into a clickable tag that links to the product page on your website.
This connects your product to the Facebook post. When users click on the tagged product, they will be sent to your e-commerce site to view and purchase the product.
Tagging Products You Don’t Sell
You can also tag products in Facebook posts that you don’t directly sell. This allows you to reference products from other businesses and link to them.
To do this:
- Type ‘@’ followed by the brand or product name in your post.
- Select the matching product from the dropdown results.
- The product name will be tagged and link to the brand or retailer’s website.
This method can be used to reference products in content and reviews. The tags allow readers to easily learn more and potentially shop the products.
Best Practices for Tagging Products
Follow these tips to optimize your product tagging strategy on Facebook:
- Tag strategically: Only tag products that are highly relevant to your post content. Don’t overdo it.
- Use images: Add images of any products you tag to make the post more visually engaging.
- Tag in first mention: Tag the product name when you first mention it in the post text.
- Hypertarget posts: Target posts with tags to your ideal buyer audience interested in the products.
- Retag old posts: Search your Page for product references and add tags to older posts.
Facebook Post Examples with Product Tags
Here are a few examples of Facebook posts with tagged products:
Check out the new @Nike Free RN Flyknit 2018 running shoes! These are perfect for marathon training with their lightweight comfort and responsive design.
Who else is obsessed with the new @TooFaced Peach Perfect Comfort Matte Foundation? This might just be my new go-to foundation for full coverage with a soft, satin finish.
Just got my hands on the @KitchenAid Pro 600 Series stand mixer in Empire Red. This powerhouse has a 6 quart bowl capacity – perfect for larger baking projects! What’s your favorite thing to make with your KitchenAid?
Analyzing Product Tag Performance
You can analyze the performance of your product tags in Facebook posts to see how well they are converting. Here are some key metrics to track:
- Link clicks: Total clicks on product tags
- Website sessions: Traffic driven to your site from tags
- Engagement rate: Likes, comments, and shares on tagged posts
- Conversion rate: Sales or email subscribers from product tag traffic
View this data in Facebook Insights. You can also connect your website analytics like Google Analytics to track product tag conversions.
Based on the performance, you may adjust your tagging strategy. Remove poor performing tags or focus more on products that drive the most conversions.
Pros and Cons of Tagging Products on Facebook
Pros
- Increased website traffic when users click on tags
- Higher post engagement and reach
- Shoppable experience keeps users on Facebook
- Trackable conversions and sales from tags
Cons
- Can clutter feed if overused
- Less control vs. dedicated ads
- Requires commerce website integration
- Tags only work on Facebook app and desktop
Facebook Product Tagging Tools
Here are some tools that can help optimize and scale your product tagging strategy:
Facebook Catalog Manager
Upload and manage your product catalogs that sync for tagging in Facebook Business Manager.
Shopify and BigCommerce Integration
Seamlessly connect your Shopify or BigCommerce store to enable product tagging.
Tag Chief
This third-party tool lets you bulk tag products in new and existing Facebook posts.
Commerce Manager
Facebook’s API and SDK allow developers to build customized product tagging tools.
Increasing Product Exposure on Facebook
In addition to tagging products in posts, there are other ways to showcase products on Facebook:
- Facebook Shop Section
- Product Showcase Ads
- Facebook Live Shopping
- Product Videos
- Tag Products in Stories
A comprehensive product marketing strategy combines tagging with these other merchandising formats for maximum exposure.
Conclusion
Tagging products seamlessly in Facebook posts provides a native and user-friendly way to showcase your products to your audience. Implement selective tagging in your Page or profile posts to pique interest, drive website traffic, increase engagement, and even generate sales. Analyze performance data to refine your approach over time. Combine tagging with Facebook’s other commerce capabilities to maximize results.