Yes, it is possible to add YouTube videos to a Facebook page. There are a few different ways to do this depending on your needs and preferences.
Embedding a YouTube Video
The easiest way to add a YouTube video to a Facebook page is to embed it. Embedded videos play directly within the Facebook page and can be viewed by anyone who visits the page.
To embed a YouTube video on a Facebook page:
- Go to the YouTube video you want to embed and click the “Share” button below the video.
- Select the “Embed” tab.
- Copy the embed code.
- Go to your Facebook page and create a new post.
- Paste the embed code into the post.
- The video will now show up as a preview in your post.
- Publish the post and the video will be live on your page.
The benefit of embedding is that it’s very quick and easy. The video will be fully playable and visible right within the Facebook page. The downside is that embedded videos may not show up in people’s feeds or get much organic reach.
Uploading the Video File
If you want your Facebook video to show up better in feeds and get more visibility, uploading the full video file is a better option. This takes a few more steps than embedding, but can help the video get more organic reach. Here’s how to do it:
- Go to the YouTube video you want to upload and use a YouTube to MP4 converter to download the video file to your computer.
- Go to your Facebook page and click “Photos/Video” at the top.
- Click “Upload Photos/Video.”
- Select the video file you downloaded from YouTube.
- Fill out a title, description, tags, etc for the video.
- Select where you want the video to be posted – your page’s timeline, in a group, etc.
- Click “Publish.”
The video will now be published natively on your Facebook page. People will see it in their feeds and when scrolling through your page’s timeline. The downside is it takes longer to upload a video versus embedding.
Linking to YouTube
You can also simply put a link to your YouTube video in a regular Facebook post. This means people will have to click the link to open the video on YouTube’s site in a new tab or window.
To add a YouTube link to a post:
- Copy the URL of the YouTube video you want to share.
- Create a new post on your Facebook page as you normally would.
- Paste the YouTube URL into the post.
- The video thumbnail and title will show up automatically.
- Publish the post.
This method is very quick and easy, but means an extra click for the viewer to open the video on YouTube. You also don’t get the enhanced visibility and reach of natively uploading a video file.
Using Facebook Video Studio
Facebook’s Video Studio provides a suite of video creation tools specifically for Facebook videos. This includes options like:
- Uploading and editing video
- Creating video clips from long-form video
- Adding overlays such as logos, graphics, captions
- Trimming and splicing video clips
- Creating video collages from multiple clips
While Video Studio doesn’t let you embed YouTube videos directly, you can use it as follows:
- Download the YouTube video locally using a converter tool.
- Upload the converted video file into Video Studio.
- Edit it using Studio’s editing tools to add overlays, trims, logos, etc.
- Publish the final edited video natively to your Facebook page.
This gives you full control and flexibility over the final video while harnessing the power of Facebook’s own suite of creative tools.
Optimal Practices
In general, these practices will help optimize Facebook videos:
- Use attention-grabbing preview images and titles.
- Keep videos short – 1-2 minutes performs best.
- Upload videos natively instead of embedding when possible.
- Use captions and visual aids like graphics and animations.
- Publish consistently – not just a single video.
- Use Video Studio editing tools to enhance creativity.
Analytics
Facebook provides analytics on your video content so you can see what resonates best with your audience. Key metrics to watch include:
- Reach: Number of people who saw the video.
- Views: Number of times video was viewed.
- Engagement: Likes, comments, shares.
- Completion rate: Percentage watched to 100% completion.
- View duration: Average time spent watching the video.
Compare metrics across different videos to gain insights into ideal video length, topics, formats, and other factors that drive the most engagement.
Summary
Here are some key tips to effectively add YouTube videos to a Facebook page:
- Embed videos for quick and easy addition.
- Upload natively for best visibility and reach.
- Link to YouTube for a lightweight option.
- Edit further using Facebook’s own Video Studio.
- Keep videos short, captivating, and consistent.
- Analyze video analytics to optimize engagement.
Using a mix of these methods will provide options to share YouTube content while maximizing visibility and engagement on Facebook.
Frequently Asked Questions
Can I add YouTube videos to Facebook pages that I don’t manage?
No, you can only post YouTube videos directly to a Facebook page if you are an admin or editor of that page. If you want to share a YouTube video on a page you don’t manage, you would need to do so by sharing the link in a Facebook group or your own profile.
Do YouTube videos on Facebook pages get good reach?
It depends on the video format. Embedded YouTube videos may have limited organic reach on Facebook pages. Uploading natively as a video post can help improve reach and visibility in people’s feeds. Good preview images, titles and descriptions also help drive more engagement.
Can I edit or trim YouTube videos before posting to Facebook?
Yes, you can use Facebook’s Video Studio or a separate editing program to trim, splice, and edit YouTube videos before uploading to Facebook. You can cut short sections or combine multiple videos together into a new version.
How can I make my Facebook videos go viral?
Viral videos depend a lot on luck and timing, but some best practices include: using very emotive preview images and titles, tying into trends and current events, encouraging shares, optimizing videos for Facebook’s algorithm, buying Facebook ads to boost reach.
What are the ideal video formats and sizes for Facebook?
For highest quality, upload videos in MP4 or MOV format, at least HD 1080p resolution, with 16:9 aspect ratio. For vertical videos, use 9:16 aspect ratio. Keep videos short, under 10 minutes optimal and under 2 minutes for highest engagement.
Can I download my Facebook videos?
Yes, you can download your own videos from Facebook using the “Download Your Information” tool in Facebook Settings. This provides all your Facebook data including photos, videos, posts, etc. You can also use third party Facebook video downloaders online.
Conclusions
Adding YouTube videos can be a great way to enhance Facebook page content. When optimizing YouTube video posts for Facebook, focus on driving organic reach and engagement. Pay attention to video length, formats, and compelling previews. Use native uploads instead of just embedding when possible. Tap into Facebook-specific tools like Video Studio for greater creativity. Analyze video metrics to determine what works best for your audience. With the right optimization, YouTube and Facebook videos can work together to take your page content to the next level.