With the rise of social media and e-commerce, many small business owners are looking for ways to sell products directly through platforms like Facebook. One popular option is to use Square, a payment processing service, to accept payments on Facebook.
Using Square on Facebook
The short answer is yes, you can use Square to accept payments on Facebook! Here’s an overview of how it works:
- Link your Square account to your Facebook page
- Add the Square payment processing button to your Facebook shop or product pages
- Customers can click the button to checkout with Square and pay directly on Facebook
- Payments are processed securely through Square as usual
By integrating Square with your Facebook business page, you make it easy for customers to buy your products right from your Facebook posts and ads. The integration allows you to stick with one payment processor for online and offline sales.
Requirements for Using Square on Facebook
To use Square on Facebook, you’ll need:
- An active Square merchant account
- The Square Point of Sale app on a mobile device for accepting payments
- A Facebook business page
- The Square for Retail or Square for Restaurants app connected to your Facebook page
As long as you meet these requirements, you can add a Square payment button to your existing Facebook shop or set one up directly through the Square apps.
How to Set Up Square on Facebook
Here are step-by-step instructions for integrating Square with your Facebook business page:
- Create a Facebook business page if you don’t already have one
- Download the Square Point of Sale app and set up your Square account
- Download the Square for Retail or Square for Restaurants app
- Open the Square for Retail/Restaurants app and follow the prompts to link your Square and Facebook accounts
- Add products to your Facebook shop using the Square app
- Customize and add the Square payment button to your shop pages or posts
Once the accounts are connected, customers can easily find your products on Facebook and check out using Square. Square will automatically sync data like inventory levels and orders between your Facebook shop and Square dashboard.
Square’s Fees for Facebook Payments
Square charges its standard payment processing fees for transactions made through Facebook. This includes:
- 2.6% + 10 cents per tap, dip, or swipe (for in-person payments)
- 2.9% + 30 cents per online transaction
There are no additional charges for accepting payments on Facebook specifically. Square will handle all payment processing and deposit the funds into your connected bank account, just like with in-person or other online transactions through Square.
Key Benefits of Using Square on Facebook
Some of the main benefits of accepting payments through Square on Facebook include:
- Increased sales – Adding a buy button makes purchasing seamless
- Convenience – Customers can pay how they want, on social media or offline
- One payment processor – No need to integrate multiple solutions
- Seamless transactions – Square handles the payment processing securely
- Syncing – Inventory, order, and customer data syncs across platforms
- Brand building – Payment pages reinforce your brand and professional image
Risks and Drawbacks
There are a few potential downsides to keep in mind as well:
- Additional fees – You’ll pay Square’s processing fees on top of Facebook advertising costs
- Technical issues – Problems integrating or maintaining the connection
- Less customization – Less flexibility compared to standalone e-commerce platforms
Tips for Success With Square + Facebook
To get the most out of using Square on Facebook, keep these tips in mind:
- Post frequently with buy buttons to increase sales
- Make the checkout process as simple as possible for customers
- Sync your inventory across Facebook and Square to avoid overselling
- Monitor data on sales channels and marketing performance in Square Dashboard
- Provide excellent customer service and support
- Stay on top of order fulfillment and shipping
The Bottom Line
Integrating payment processing through Square is a simple way for small businesses to unlock sales directly on Facebook. With just a few clicks, you can add a checkout button to sell your products seamlessly.
While there are risks like additional fees and lack of customization, the benefits often outweigh the drawbacks, especially for small sellers focused on convenience and quick implementation. As long as you go in with clear expectations and optimize the shopping experience, Square commerce can be a profitable addition to your Facebook marketing strategy.