Yes, you can use Facebook Business Manager on mobile. Facebook Business Manager is Facebook’s free platform that allows businesses to manage their presence on Facebook, Instagram, Messenger and Audience Network. The Business Manager app lets you access many of the same features as the desktop version from your mobile device.
Quick Answer Summary
- Facebook Business Manager is available as a mobile app for iOS and Android devices.
- The Business Manager mobile app allows you to manage pages, ad accounts, ads and more from your phone or tablet.
- Key features like Ads Manager, Page Insights, Message Inbox and Notifications are available in the mobile app.
- Some more complex tasks like creating ads or analyzing data may be easier on desktop, but you can access most critical features from mobile.
Accessing Business Manager on Mobile
To use Facebook Business Manager on your mobile device, you simply need to download the Business Manager app from the App Store if you have an iOS device, or Google Play if you have an Android device. The app is free to download and use.
Once you’ve downloaded the app, open it up and log in with the same Facebook business email and password you use to access Business Manager on desktop. If you have multiple ad accounts or Pages connected to your Business Manager account, you’ll be able to switch between them within the app.
Key Features Available on Mobile
The Business Manager mobile app provides access to most of the key features businesses use on a regular basis, including:
- Ads Manager – View campaign performance, edit/pause ads, create new ad sets
- Page Insights – Check Page stats and posts engagement
- Notifications – Get notifications if you need to take action on ads or Pages
- Message Inbox – View and respond to incoming messages
- Page Publishing – Post content and comments as your Page
- Page Settings – Update info, roles and more
While the experience may be optimized for smaller mobile screens, you can access these critical Business Manager functions from anywhere if you have the app.
Limitations of Mobile App
While the Business Manager mobile app is robust, the desktop site has more in-depth functionality – like analyzing cross-channel performance or creating complex ad targeting. Key limitations of the mobile Business Manager app include:
- Can’t create new ads from scratch
- No cross-channel/cross-account reporting
- Simplified audience targeting settings
- Basic ad performance graphs/charts
- No detailed Page audience insights
For business owners and advertisers who need to regularly create new content or ads, dive into advanced analytics or take advantage of Facebook’s more complex targeting options, the desktop site provides a more seamless experience. The mobile app is best suited for checking in on performance, responding to messages, making quick edits or getting notifications.
Tips for Using Business Manager Mobile
Here are some tips to get the most out of accessing Facebook Business Manager on your mobile device:
- Turn on push notifications within the app to stay on top of important alerts and messages
- Use the shortcuts in the bottom nav bar to quickly jump between key sections
- Tap the help icon to access FAQs, support and contact options if you get stuck
- Optimize your ads for mobile to improve performance on mobile News Feeds
- Use the Pages Manager bookmark to easily return to your managed Pages
- Tap icons and headings to navigate and take action quickly
Managing Multiple Accounts
If your business has multiple ad accounts, Pages and Instagram profiles connected to your Business Manager, you can easily switch between them within the mobile app.
To switch accounts in the Business Manager mobile app:
- Open the side menu
- Tap on the dropdown menu at the top of the side menu
- Select the account you want to access
This menu allows you to quickly jump between any of your connected accounts, allowing you to manage all your business properties from one place.
Posting to Pages from Mobile
One key publishing feature available in the Business Manager mobile app is the ability to create and schedule posts on your Facebook Pages.
To create a post from the mobile app:
- Go to your Page
- Tap +Create Post
- Add content, hashtags, location, etc
- Tap Schedule and select a date/time to post
You can also upload images/videos, tag other Pages, add stickers and live videos, and more. For managing your Page content on-the-go, the mobile app makes it easy.
Responding to Messages
Customers may message your Facebook Pages with questions or comments, and Business Manager makes it easy to respond on mobile.
To reply to Page messages via the Business Manager mobile app:
- Go to the Message Inbox
- Tap any message thread to open it
- Type your response in the text box
- Tap Send to reply
You’ll get notifications within the app anytime someone messages your Page, and can have a conversation with customers just like on desktop.
Getting Support
If you ever run into issues accessing or using features in the Business Manager mobile app, you have several options for getting help.
- In-App Help – Tap the ? icon to browse FAQs, support articles or contact options
- Business Resource Center – Visit Facebook’s help center for guides and walkthroughs
- Ads Support – Reach out to the Ads support team for any ad account issues
- Page Support – Contact Page support via chat, email or forms for Page-related issues
Facebook’s in-app and online help resources provide troubleshooting, how-to articles and avenues to reach live support when needed.
Conclusion
The Facebook Business Manager mobile app makes it possible for business owners and advertisers to stay on top of their Facebook presence from anywhere. While more complex tasks are still optimally performed on desktop, the mobile app provides convenient access to critical features like Ads Manager, Page Insights, Message Inbox and more. By leveraging push notifications and streamlined mobile navigation, you can monitor, publish and respond faster while on the go using the Business Manager app.