Facebook ads have become an essential marketing tool for businesses of all sizes. With over 2 billion monthly active users, Facebook provides access to a massive audience. Running Facebook ads allows you to get your products, services or causes in front of people who are likely to be interested. But Facebook advertising does require some financial investment. This leads many business owners and marketers to wonder: can I pay for Facebook ads with a Verve card?
What is a Verve card?
A Verve card is a type of prepaid debit card that can be used for purchases online and in stores. It functions similarly to other prepaid cards like Visa or Mastercard prepaid cards. Some of the key features of Verve cards include:
- Verve cards can be purchased online or in many retail stores
- Money is loaded onto the card in advance
- Verve cards can be registered online or by phone
- Funds are deducted from the available balance when used to make purchases
- Verve cards can be used to shop online, over the phone or in stores anywhere Visa debit cards are accepted
Verve cards make it easy to limit spending to the amount loaded on the card. They provide more flexibility and security than carrying cash. Verve cards also allow people without bank accounts or credit cards to shop online and benefit from promotions or discounts that require a debit or credit card.
Can a Verve card be used for Facebook advertising?
Yes, Verve prepaid debit cards can be used to pay for Facebook ads. Facebook accepts Visa, Mastercard, American Express and Discover credit and debit cards for advertising payments. Since Verve is a type of Visa prepaid card, it is accepted by Facebook as a payment method.
There are a few different ways to use a Verve card to fund Facebook ad campaigns:
Use it as the payment method for Facebook ad accounts
When setting up a Facebook ad account, you need to provide a payment method. This links a credit/debit card to your ad account. When your ads run, Facebook automatically deducts the costs from the linked card.
To use a Verve card for this:
- Register your Verve card and add funds
- When creating a Facebook ad account, choose “Add payment method” and select “Debit or Credit Card”
- Enter the Verve card number, expiration date and security code
- The Verve card will now be the payment source for this Facebook ad account as campaigns run
The benefit is you don’t have to manually make payments. Facebook handles debiting the costs automatically using the Verve card details.
Use Verve card details when adding funds to ad accounts
If you prefer to manually load balances to your Facebook ad accounts, you can use a Verve card for the payments.
The steps involve:
- Go to the “Billing” section of your Facebook ad account
- Choose “Add Funds”
- Enter the amount you want to add
- Facebook will prompt for the payment method. Select “Debit or Credit Card”
- Submit the Verve card number, expiration date and CVV security code
- The funds will be added to your ad account balance
This allows controlling exactly how much goes towards Facebook ads at any time. The downside is having to proactively add funds vs Facebook debiting automatically.
Use PayPal with Verve card
Facebook allows using a PayPal account to pay for advertising. If you connect a Verve card to a PayPal digital wallet, you can use it fund Facebook ad campaigns.
To set this up:
- Create a PayPal account and link the Verve card as a payment method
- When creating or adding funds to a Facebook ad account, choose PayPal as the payment option
- Log into your PayPal account. The amount will be withdrawn automatically from the Verve card balance
The benefit of this approach is leveraging PayPal’s convenience and security features. You also remain in control of when funds are withdrawn by making payments through your PayPal wallet.
Pros of using a Verve card
There are some potential advantages to using a Verve prepaid debit card to pay for Facebook ads and marketing:
- Spending control – Verve cards allow adding/spending a pre-defined amount for ads. This can help control ad budgets.
- No overdrafts – Charges are limited to the balance on the Verve card, so overspending is impossible.
- No credit checks – Verve cards don’t require a credit check, unlike most credit cards. Anyone can get one regardless of credit status.
- Security – Verve offers the security of a Visa card. Facebook also keeps payment info secure.
- Convenience – Reloading a Verve card is easy for funding Facebook ads. Facebook also deducts campaign spend automatically.
- Managing client budgets – Digital marketing agencies can use Verve cards to allocate spending for client ad accounts.
For individuals and businesses on a budget, using Verve cards can be an effective option for funding Facebook advertising.
Potential downsides
However, there are also some drawbacks to keep in mind when paying for Facebook ads with Verve cards:
- Purchase fees – Buying and reloading Verve cards often incurs purchase fees. These can accumulate over time and impact ad budgets.
- Balance management – You need to monitor Verve balances and reload proactively. Facebook might pause ads if the card balance runs out.
- Weak fraud protections – Prepaid cards can have less robust fraud protections versus credit cards from major issuers.
- Fewer rewards – Most prepaid cards lack the rewards points, cash back, or travel miles offered by many credit cards.
- Daily spending limits – Verve cards can have restrictions on daily purchase amounts permitted. Large ad spends might require splitting across multiple days.
The limitations of prepaid debit cards like Verve need to be factored in, especially for larger ad budgets. Having a backup payment method is recommended when using a Verve card as the primary funding source.
Best practices when using Verve
To ensure the optimal experience if paying for Facebook advertising with a Verve card, keep these tips in mind:
- Register your Verve card online to access full features like detailed statements
- Check the fees carefully and factor them into your costs
- Be aware of daily spending caps based on your Verve card tier
- Reload the card balance well in advance of when ad funds will be needed
- Link Verve to PayPal for an added layer of security and convenience
- Have a secondary payment method on your Facebook ad account in case the Verve balance runs out
- Monitor your Verve balance and Facebook ad account balance closely
- Use Verve card primarily for Facebook ads, not everyday expenses
With some diligence, Verve prepaid debit cards can be a viable payment method for Facebook advertising. The key is understanding the pros and cons, and managing balances actively to avoid any interruptions to your ad campaigns.
Conclusion
Facebook advertising presents a tremendous opportunity for businesses to connect with a huge audience of potential customers. But running effective Facebook ad campaigns does require financial investment. As a widely available prepaid Visa card, the Verve debit card can certainly be used to fund Facebook ads.
The convenience and security of Verve cards make them a helpful option for individuals and businesses seeking to control ad spend. Be sure to factor in any fees, required balance reloading and daily limits when relying on a Verve card as your Facebook advertising payment method.
With some smart management and pairing it with a backup payment option, using Verve to purchase Facebook ads can offer an efficient way to market a business and manage budgets.