Yes, you can link a Facebook page to an Instagram account. This allows you to easily cross-post content between the two platforms and expand your reach.
When you link Facebook and Instagram, any posts you share to your Facebook page will also automatically post to your connected Instagram account. Likewise, any posts you share to Instagram will also show up on your linked Facebook page.
Linking the two accounts is a simple process that only takes a few minutes to complete. All you need is an active Facebook page and Instagram business profile to get started.
Benefits of Linking Facebook and Instagram
There are several key benefits to linking your Facebook page and Instagram account:
- Expanded reach – By sharing your posts across both platforms, you can reach both your Facebook and Instagram audiences without having to post twice.
- Saves time – Linking automates the process so you don’t have to manually post to both accounts.
- Unified branding – Your content appears consistent across platforms, strengthening your brand identity.
- Increased engagement – You have more opportunity for likes, shares, comments across both networks.
- Improved analytics – You can monitor your cross-channel performance from one unified dashboard.
For businesses, influencers, artists and creators, linking Facebook and Instagram is an impactful way to grow your following and get more eyes on your content.
How to Link Facebook Page to Instagram
Linking your Facebook page to Instagram is a simple process that only takes a few minutes. Here are the steps:
Step 1: Convert Facebook Profile to Page
First, you need to have an existing Facebook page for your brand, business, or organization. If you don’t already have one set up, you can easily convert your personal Facebook profile into a page:
- From your profile, click Create in the left menu
- Select Page
- Choose a category that best describes your page
- Fill out the remaining details including name, username, etc.
- Click Continue and your new Facebook page is ready
Step 2: Switch Instagram Account to Business Profile
Similarly, your Instagram account needs to be switched over to a business profile before you can connect to Facebook:
- Open the Instagram app and go to your profile
- Tap the menu icon in the top right and choose Settings
- Select Account and tap Switch to Professional Account
- Choose Business and fill out any requested info about your business
Once you’re confirmed as a business profile, you’ll gain access to Instagram business tools and insights.
Step 3: Link Accounts in Facebook Page Settings
Now you’re ready to link the accounts:
- In Facebook, access your new page and click Settings in the left menu
- Go to Instagram in the left column
- Choose Connect Account
- Enter your Instagram username and password when prompted
- Allow access to link the accounts
It may take up to 24 hours for the connection to fully activate. Once live, any posts you share to Facebook will also appear on Instagram.
Step 4: Link Accounts in Instagram Settings
To ensure the link works both ways, you’ll also need to connect the accounts from Instagram:
- Go to your Instagram profile and tap the menu icon in the top right
- Choose Settings > Account > Linked Accounts
- Under Facebook, click Connect Account
- Log in with your Facebook credentials and allow access to complete link
Now when you post on Instagram, the posts will automatically show up on your connected Facebook page as well. The accounts are successfully linked!
Linking Multiple Instagram Accounts to Facebook
If you manage multiple Instagram accounts – for example, for different businesses or brands – you can link them all to the same Facebook page:
- Follow the instructions above to switch additional Instagram accounts over to business profiles
- In Facebook page Settings, go to Instagram and choose Add Account
- Enter the login info for the additional Instagram accounts
- In Instagram, connect each account back to your Facebook page in Linked Accounts
All Instagram accounts should now have a two-way connection with the same Facebook page. When posting, you can select which linked account you want the content to share to.
Linking Multiple Facebook Pages to One Instagram
You can also link multiple Facebook pages to a single Instagram account:
- Convert or create additional Facebook pages that you want to link
- From Instagram, go to Linked Accounts in your profile settings
- Under Facebook, select Switch Accounts
- Choose which Facebook page you want to connect
- Log in and allow access to link the accounts
Now when you post to Instagram, you can choose which of your connected Facebook pages to share the posts to.
Note that you can only post to one Facebook page at a time from a single Instagram post. Instagram doesn’t allow simultaneously cross-posting to multiple Facebook pages.
Unlink Facebook and Instagram
If you ever need to disconnect your Facebook and Instagram accounts, it’s easy to do:
From Facebook:
- Go to your Facebook page Settings > Instagram
- Click the trash icon next to the Instagram account
- Confirm you want to unlink the account
From Instagram:
- Go to your Profile > Settings > Linked Accounts
- Select Facebook and click Unlink Account
- Confirm you want to disconnect the accounts
The accounts are now fully disconnected. Each platform will go back to being completely separate.
Troubleshooting Linked Facebook and Instagram Accounts
If you’re having issues getting your Facebook and Instagram accounts to sync up properly, here are some troubleshooting tips:
- Make sure you have an active business Instagram profile and Facebook page (not personal accounts)
- Check that the login details you entered for each platform match
- Try reconnecting the accounts in both Facebook and Instagram’s settings
- Confirm the accounts are connected in both directions (Facebook to Instagram and Instagram to Facebook)
- Be patient – it can take up to 24 hours for connections to fully activate
- Check each platform’s post settings to make sure sharing to the other platform is enabled
- Clear your browser cookies/cache and try again
In most cases, simply re-completing the linking process resolves any connection issues. Be sure you have the right business accounts on each platform and allow access to link in both directions.
Posting to Linked Facebook and Instagram Accounts
Once your Facebook and Instagram accounts are connected, sharing content is seamless:
- When creating an Instagram post, enable the option to also Post to Facebook
- Select which linked Facebook account to share to
- The post will go live on both platforms
- When posting on Facebook, enable the option to also Share to Instagram
- Pick which Instagram account to share to
- The post appears on both Facebook and Instagram
The post content, caption, hashtags, etc. sync across both platforms. You can also customize the post for each platform if desired.
Best Practices
To get the most out of cross-posting between linked accounts, keep these tips in mind:
- Tailor content for each platform – Lean into Instagram’s visual nature and Facebook’s text-based content
- Adjust hashtags for each platform
- Engage separately on each platform to maximize reach
- Analyze your best-performing content on each platform
- Optimize posting schedules based on each platform’s analytics
With smart cross-posting and customization for each platform, linking Facebook and Instagram can significantly boost your brand’s presence!
Facebook and Instagram Posting Apps
Manually posting to linked Facebook and Instagram accounts can be time-consuming. Fortunately, there are apps available to help streamline the process:
Buffer
Buffer is a popular social media management platform that lets you schedule posts to Facebook, Instagram and other networks. You can craft your posts in Buffer and schedule them to be shared at optimal times throughout the day.
Hootsuite
Similar to Buffer, Hootsuite offers cross-channel social media scheduling, allowing you to plan and auto-post content to connected Facebook and Instagram accounts.
Planoly
Planoly specializes in Instagram scheduler and analytics, but also integrates with Facebook for easy cross-platform posting. Useful features for visual content creators.
Facebook Creator Studio
Facebook’s own Creator Studio has posting capabilities including options to schedule content and share across your linked Facebook page and Instagram profile.
Instagram’s Native Scheduling
Instagram recently launched new native scheduling features, letting you plan posts and cross-post to Facebook directly within the Instagram app.
These apps provide user-friendly interfaces to queue up content and auto-share to all of your linked accounts. Convenient for social media managers handling multiple platforms and accounts.
Facebook & Instagram Posting App Comparison
| App | Pros | Cons |
|---|---|---|
| Buffer | Robust posting & scheduling features | Paid plans are expensive |
| Hootsuite | Integrates multiple social networks | Steep learning curve |
| Planoly | Great for visual content creators | Instagram-focused |
| Creator Studio | Native Facebook tool | Limited features |
| Instagram Scheduling | Easy built-in option | Instagram only |
Consider your posting needs, budget and cross-platform goals to decide which solution may be the best fit.
Bottom Line
Linking Facebook and Instagram accounts makes cross-posting a breeze and provides a major growth opportunity for brands. Be sure you have the right business accounts connected in both directions, customize content for each platform, and use scheduling tools for added convenience.
With strategic cross-posting between your connected accounts, you can expand your reach, gain followers and boost engagement across both Facebook and Instagram. The accounts complement each other when linked, helping drive more traffic and awareness. Leverage the power of the two platforms to take your brand to the next level!