Can I like a page as a page on Facebook?

Quick Answer

Yes, Facebook Pages can like other Facebook Pages. This allows Pages to follow and show support for other organizations, brands, public figures, causes, etc. When a Page likes another Page, the Page name and profile picture will appear below the liked Page’s posts as one of the Accounts that liked the content.

Explanation

Facebook launched the ability for Pages to like other Pages in 2011. This feature allows Pages to interact with each other in a similar way to how individual users can like and follow friends, public figures, organizations, and other entities on Facebook.

There are a few reasons a Page may want to like another Page:

• To show endorsement or support for another organization, brand, public figure, etc.
• To keep up with and gain visibility on content from an industry related Page.
• To connect with potential partners, sponsors, affiliates, etc.
• To monitor a competitor’s updates and social media activity.

When a Page likes another Page on Facebook, it functions similarly to an individual user liking a Page:

• The Page name and profile image will appear below posts they liked from the other Page.
• Updates from the liked Page may appear in the liking Page’s News Feed.
• It allows the ability to comment on and share the other Page’s public posts.
• Shows up on the liking Page’s profile under the Likes tab.

So liking another Page can be a way for organizations and brands to interact, even if they don’t actively manage conversations between the two Pages.

Keep in mind a few things about Pages liking Pages:

• You must be an admin of a Page in order to like another Page.
• Pages you like will not be notified when your Page likes them.
• Pages cannot become friends with each other, only like each other’s content.
• Pages cannot message each other directly.

How to Like a Page as a Page

The process of a Page liking another Page is very similar to an individual Facebook user liking a Page:

1. Click on the name of the Page you want to like to go to their Facebook profile.
2. In the upper right of the Page’s cover photo, click the “Like” button.
3. A notification will appear asking you to confirm you want to like the Page as your Page. Click “OK”.
4. The Page is now liked and your Page profile picture and name will appear as a follower.

To unlike a Page, go to your Page’s Likes list and click the “Unlike” button next to the Page name.

Limits on Likes

Facebook does limit how many Pages a single Page can like:

• Each Facebook Page can like up to 10,000 other Pages.
• New Pages have a limit of 500 Page likes until a certain undisclosed threshold of other engagement is reached.

These limits prevent Pages from liking an excessive number of Pages for inappropriate reasons. Limits help ensure genuine interest and engagement between Pages that like each other.

Best Practices

Here are some tips for Pages to get the most value out of liking other Pages on Facebook:

• Like Pages related to your industry or interests to keep up with trends and news.
• Engage with the content you like by commenting, sharing, and reacting.
• Only like Pages you want associated with your brand publically.
• Use mutual likes to build relationships with potential partners.
• Monitor competitors without cluttering followers’ feeds by liking Pages with a secondary admin account.
• Focus likes on Pages that drive value and engagement for your audience.

Maintain a balance between liking Pages that provide value for your brand and liking too many Pages that may not be relevant. Quality over quantity is key for developing meaningful Page connections.

Analytics

Facebook provides Page admins with metrics on their organic Page likes and unlikes over time. You can find this under “Likes” in Facebook Insights.

This can help you identify what types of content and engagement causes followers to like your Page and benchmark performance over time.

You can also view which users and Pages are liking and commenting on your content the most to understand your brand advocates.

However, when your Page likes another Page, you cannot view analytics on the engagement received from that link. The main way to monitor value is through qualitative tracking of engagement your Page receives from the Pages it likes.

Examples

Here are a few examples of brands and organizations effectively using Page likes on Facebook:

• Nonprofit organizations like UNICEF and World Wildlife Fund liking each other to connect their causes.
• An airline liking travel and hospitality brand Pages for partnership potential.
• A restaurant liking food bloggers and reviewers relevant to their cuisine.
• B2B companies liking their clients’ Pages as a sign of appreciation.
• Sports teams liking fan community Pages to engage their supporter base.

These demonstrate the relationship-building, show of support, industry monitoring, and customer service value of Pages liking and following other Pages.

Conclusion

Liking another Page as a Page on Facebook can be an effective way to interact with industry peers, potential partners, influencers, and competitors. It allows Pages to endorse other brands, monitor content, and build relationships through social media.

Best practices include focusing likes on Pages that engage your target audience, drive business value, and align with your brand identity. Analyze Facebook Insights to optimize content strategies based on follower likes over time as well.

Used thoughtfully, Page likes allow organizations to tap into Facebook’s role as a platform for connections and community building between brands and public figures. With the above tips and transparency, admins can like Pages and join the conversation as their brand’s voice.