Getting more Facebook likes can be tempting, especially if you’re looking to increase engagement and reach for your Facebook Page. While buying likes is an option, purchasing likes can be risky since the sources are often fake or inactive accounts. Luckily, there are ways to organically and legitimately get more Facebook likes for free.
Should You Buy Facebook Likes?
The short answer is no. Here’s why buying likes is not recommended:
- Fake accounts – Most sites that claim to sell likes use fake accounts and bots to deliver the likes. These accounts don’t represent real users.
- No engagement – Accounts that like your Page due to paid services typically do not engage with your content. This looks unnatural to Facebook’s algorithm.
- Risk of ban – Facebook cracking down on inorganic like sources means your Page could get banned if caught buying likes.
- Waste of money – The likes vanish quickly as the fake accounts get removed. You end up paying for temporary likes that don’t convert to followers.
While it may be tempting to take shortcuts and buy likes, focus your efforts on earning real likes from targeted users.
How to Get Facebook Likes for Free
Here are some legitimate ways to get more Facebook likes without paying:
Optimize Your Content
Posting relevant and engaging content is key to getting more organic likes. Consider these tips:
- Post at optimal times when your audience is most active.
- Use visual content like images, videos, and GIFs which tend to get more engagement.
- Share a mix of content types – promotions, thought leadership, behind the scenes, etc.
- Respond to comments and questions to build community.
- Use relevant hashtags so your content is discoverable.
Pay attention to what types of posts resonate most with your audience and do more of that. This will gradually get more likes over time.
Run Facebook Ads
While not free, running Facebook ads can be an effective way to get more likes. You can target your ads very precisely to reach your ideal audience. Some tips for ads that build likes include:
- Use lead generation ads to turn interested users into Page likers.
- Set up the ad objective as Page likes to directly optimize for new likes.
- Create a Facebook Like button ad to advertise your Page.
- Make the CTA on ads encourage visitors to like your Page.
- Retarget people who have already engaged with your brand.
The benefit of Facebook ads is you can control exactly who sees them and target those most likely to like your Page.
Run Facebook Contests and Giveaways
Contests, giveaways and sweepstakes are a tried and true way to get more likes. You can require visitors to like your Page as a condition of entering the promotion. Some best practices:
- Offer prizes that appeal to your target audience.
- Promote the giveaway through ads and organic posts.
- Make the steps to enter very clear and easy.
- Use a contest app to collect entries and pick a winner.
- Follow Facebook’s rules for running promotions.
The incentive of winning a desired prize motivates visitors to like your Page to enter. Just make sure your contest rules comply with Facebook policies.
Encourage Likes in Posts
When publishing content, proactively invite people to like your Facebook Page. Some ideas:
- End each post with a call-to-action to Like your Page.
- Label your Page as the source when sharing articles and images.
- Put clickable links to your Page in the description of videos.
- Verbally mention and link to your Page in live videos.
Explicitly telling people to like your Page makes it easy for interested visitors to do so. Just avoid sounding spammy or pushy.
Leverage Facebook Events
Facebook Events offer another opportunity to get Page likes. When creating an Event:
- Select your Page as the host when setting up the Event.
- Promote the Event to nearby cities to increase reach.
- Share the Event across your other social channels.
- Encourage attendees to invite friends to like your Page.
Getting RSVPs and check-ins to your Event brings new visitors who can easily like your Page right from the Event page.
Link Facebook With Your Website
Adding Facebook integration to your website makes it easy for site visitors to like your Page:
- Install the Facebook Like button on your site.
- Embed Facebook feeds to showcase your content.
- Add a Follow button with your Facebook handle.
- Link your website to your Facebook profile.
When your website and Facebook are linked, visitors can seamlessly like your Page while browsing your site content.
Run Retargeting Ads
Retargeting ads allow you to reconnect with visitors who have already engaged with your brand. You can show ads specifically to people who have:
- Visited your website.
- Viewed your Facebook content.
- Interacted with posts.
- Opened your emails.
Then display ads reminding them to like your Facebook Page. Retargeting leverages previous interest to get Page likes from warm leads.
Collaborate With Influencers
Influencer marketing partnerships are a great way to tap into a new audience and gain credibility.
- Find influencers in your niche with an engaged audience.
- Offer free products or other incentives in exchange for posts.
- Require influencers to link to your Facebook Page.
- Leverage influencer promo codes so you can track conversions.
Influencers can directly ask their followers to like your Page as part of the partnership. This converts their existing audience into targeted new likes for your Page.
Use Facebook Messenger
The Facebook Messenger bot provides another touchpoint to get Page likes:
- Program a bot message sequence to engage new subscribers.
- Include buttons for users to access your Facebook Page.
- Offer an incentive for messaging subscribers to like your Page.
- Insert smart replies to make it easy to Like your Page.
Messenger bots interact one-on-one so they can persuasively explain why visitors should like your Page within a personalized conversation.
Run Facebook Live Videos
Live videos offer a way to connect with your audience in real time while increasing your reach. Tactics to gain Live views and likes include:
- Go live consistently on a regular schedule.
- Promote the video in advance across channels.
- Engage with viewers through comments and Q&As.
- Share replays of popular broadcasts.
- Give viewers incentives to like your Page during the video.
The interactivity of Facebook Live draws in an audience, giving them a reason to follow your Page for future live streams.
Join Facebook Groups
Engaging in relevant Facebook Groups provides exposure to targeted potential fans:
- Find Groups aligned to your niche and target market.
- Answer member questions and provide value.
- Share your expertise through comments and posts.
- Subtly mention your own Facebook Page.
- Follow Group rules and avoid spammy self-promotion.
Being helpful establishes you as an authority. Group members who appreciate your contributions may like your Page to see more of your content.
Advertise on Facebook Marketplace
If you sell products, setting up a Facebook Marketplace shop lets you advertise your Page and inventory to interested buyers.
- Optimize listings with detailed descriptions and images.
- Offer special promotions only for Marketplace customers.
- Share new arrivals and limited-time offers.
- Link to your Facebook Page on each Marketplace listing.
People browsing and shopping on Marketplace are ready to purchase. Feature your Facebook Page prominently so they can easily find and like it.
Quality Over Quantity for Likes
Avoid the temptation to buy fake likes. While the numbers may temporarily inflated, purchased likes have no real value. Focus on long-term organic like growth through great content and community engagement. This results in real followers who will continue interacting with your Facebook Page over time.
Patience and persistence are key. Apply the creative ideas in this article to get more quality Facebook likes without paying a dime. How have you grown your Facebook likes? Let us know your best tips in the comments.
Conclusion
Growing a popular and engaged Facebook Page takes time and strategy. But there are many proven tactics you can use to get more Facebook likes without buying them. By optimizing your content, running ads and contests, leveraging influencers, and actively engaging your audience, you can organically build real likes from interested followers. Avoid buying likes from fake accounts and focus on authentic growth. With the right approach, you can gain Facebook likes and elevate your reach without spending money purchasing likes.