Yes, you can absolutely use Facebook Live from your business page on Facebook. Facebook Live allows you to broadcast live video from your business page to your followers and customers. This can be a great way to share announcements, give behind-the-scenes tours, host Q&As, promote products, and more.
Requirements for using Facebook Live
To use Facebook Live from your business page, you’ll need to meet the following requirements:
- Have an active Facebook business page – Make sure your page is published and available to the public.
- Be an admin of the page – Only admins can go live from a Facebook page.
- Download the Facebook app – You’ll need the Facebook app for iOS or Android to broadcast live video.
- Have at least 30 page followers – Pages must have at least 30 followers before you can go live.
As long as your business page meets these requirements, you’re ready to start broadcasting live video at any time!
How to go live from your business page
Going live from your business page is easy. Just follow these steps:
- Open the Facebook app on your mobile device.
- Navigate to your business page.
- Tap the “Live” icon at the top of your News Feed.
- Add a description and live video title.
- Tap “Go Live.” Your live broadcast will start immediately!
You can go live at any time from your business page following these simple steps. Your live video will be visible on your page and in your followers’ News Feeds while you’re broadcasting.
Tips for effective Facebook Live videos
Here are some tips to help you get the most out of using Facebook Live for your business:
- Promote your live broadcasts ahead of time – Let your audience know when to tune in by promoting your live videos in posts, emails, and ads.
- Engage with viewers in real-time – React to comments and questions to build engagement during the broadcast.
- Keep videos short and interesting – Videos under 10 minutes tend to retain viewer attention the best.
- Post replays of live videos – Replays allow people who missed the live broadcast to still watch later.
- Go live consistently – Set a schedule for regular live broadcasts to build a live video audience.
Benefits of using Facebook Live
There are many potential benefits to leveraging Facebook Live for your business page:
- Increased reach – Live videos are more visible in the News Feed while broadcasting.
- More engagement – Viewers can interact and react to live videos in real-time.
- Brand personality – Live video allows you to showcase your brand’s voice and personality.
- Behind-the-scenes – Give your audience a unique “inside look” at your company.
- Boost website traffic – Videos drive additional visitors to your website or social profiles.
According to Facebook, live videos generate 6x more interactions than regular videos on average. The real-time engagement and expanded reach make Facebook Live a valuable tool for businesses.
Types of content to broadcast live
There are endless possibilities for the types of content you can broadcast live from your business page. Consider using Facebook Live for:
- Product launches or announcements
- Behind-the-scenes tours and videos
- Interviews with employees or special guests
- Live Q&A sessions with your team
- Events, conferences, and workshops
- Educational tutorials or how-tos
- Industry updates or company news
- Revealing deals and promotions
- Marketing stunts or viral challenges
Think about the type of content and events that would interest your audience. Use a mix of planned broadcasts around key initiatives as well as spontaneous videos to give your page more personality.
Best practices for Facebook Live
To maximize the impact of your Facebook Live broadcasts, keep these best practices in mind:
- Test your connection speed before going live – A strong WiFi or cellular connection is essential.
- Use a tripod for a steady shot – Shaky footage can be distracting for viewers.
- Check lighting and positioning – Make sure you’re clearly visible on camera.
- Engage with viewers’ comments – Respond to questions and reactions in real-time.
- Have a call to action in mind – Give viewers a specific follow-up action during your broadcast.
- Mention your handle and topic – Help viewers identify your broadcast at the start.
- Avoid long pauses – Keep the broadcast moving or cut filming if needed.
Following best practices for your live videos will result in a more polished, professional broadcast for your audience.
Measuring the performance of live videos
Facebook provides metrics and analytics so you can see how your live videos are performing. You can find data on:
- Number of viewers
- Peak number of concurrent viewers
- Total watch time
- Average watch time per viewer
- Total reactions, comments, and shares
You can compare data between multiple live broadcasts to see which perform the best. Use these metrics to refine your approach and deliver more relevant, engaging live content.
Frequently Asked Questions
Can I delete live videos after broadcasting?
Yes, you can delete your Facebook Live broadcasts at any time from your business page’s Video Library. Just select the three dots next to the video and choose “Delete.” However, you may want to keep replays posted to continue generating views.
Do I need special equipment to live stream?
All you need is a smartphone or camera connected to a strong internet connection. For higher production quality, consider investing in equipment like professional cameras, microphones, lighting, and stabilization tools.
Can I schedule Facebook Live videos in advance?
Currently, Facebook does not offer the ability to schedule live broadcasts. Your videos will start airing live immediately when you tap “Go Live” in the app. However, you can promote upcoming live streams in advance on your page.
Can I reuse my live broadcasts as regular videos?
Absolutely! Once your live broadcast ends, the full video will be saved to your Video Library. You can download the video and reuse it across any channel. Repurposing live videos can help maximize your reach and engagement.
Do I need to register as a Facebook Live partner?
No, you do not need any special authorization to use Facebook Live from your business page, as long as you meet the requirements above. The platform is available for any eligible Page account.
Conclusion
Facebook Live is a highly effective way for brands to engage audiences in real time. With proper preparation and compelling content, your business can benefit tremendously from incorporating live broadcasts on Facebook. Be sure to analyze your results and find the right mix of live and other video content to achieve your marketing goals. With the convenience of going live straight from your smartphone, Facebook Live makes it easier than ever to showcase your business personally and authentically.