Yes, you can boost a photo album post on Facebook to get more reach and engagement. Boosting allows you to pay to increase the number of people who see your post. When you boost a post, you can choose to target a specific audience and set a budget and duration for the boost.
How to Boost a Photo Album on Facebook
Here are the steps to boost a photo album post on Facebook:
- Go to your Facebook page and click on “Photos” in the left menu.
- Locate the photo album post you want to boost and click on the three dots in the top right corner.
- Select “Boost Post” from the dropdown menu.
- On the next screen, you can select the audience you want to target with the boosted post.
- Set the budget and duration for running the ad. Facebook will give you an estimate of how many people your post may reach based on these factors.
- Click “Boost Post.”
Once you boost the post, it will have a “Sponsored” label. You’ll be able to see insights on how many people engaged with the boosted post in your Ads Manager.
Benefits of Boosting a Photo Album
Here are some of the benefits of boosting a photo album on Facebook:
- Increased reach – Boosting allows your post to be seen by more people beyond just your current followers.
- Targeted audience – You can choose to boost your post for specific demographics like location, age, interests etc.
- More engagement – Typically a boosted post will get higher engagement in terms of reactions, comments, and shares.
- Brand awareness – Boosting photo albums related to your business or brand helps increase awareness.
- Low cost – For most small businesses and individuals, the cost of boosting a post is relatively affordable.
Tips for an Effective Photo Album Boost
Here are some tips to ensure your photo album boost is effective:
- Choose relevant and high-quality photos – Curate the album to tell a story and use eye-catching images.
- Write an intriguing caption – Capture attention with an interesting caption to get more engagement.
- Tag people – Tagging relevant people in the photos can help reach their networks too.
- Include a strong call-to-action – Give people direction on what you want them to do after seeing the post.
- Target a specific audience – Consider demographics, interests, and behaviors to reach the right people.
- Analyze results – Track performance in Ads Manager to optimize future boosts.
Things to Avoid with Photo Album Boosts
Here are some things to avoid when boosting Facebook photo albums:
- Generic or unclear messaging – Make sure your caption is specific to the content.
- Targeting too broad an audience – Narrow your target audience for the best results.
- Boosting too frequently – Space out boosts and don’t exhaust your audience.
- Boosting irrelevant content – Make sure the album relates to your audience’s interests.
- Low-resolution photos – Upload the highest resolution photos possible.
- Using too many photos – Curate the album to highlight the best images.
- Forgetting a call-to-action – Tell people what action you want them to take.
- Not tracking results – Monitor how well your boost performed.
Facebook Ad Policies for Photo Albums
Here are some key Facebook ad policies to keep in mind when boosting photo albums:
- Adhere to Facebook’s Advertising Policies. Make sure images and text in your boosted album comply.
- Don’t use misleading or sensationalized messaging in your captions.
- Ensure you have permission and rights to use all photos in the album.
- Don’t include profane, offensive or copyrighted content.
- Comply with all applicable laws and regulations for advertising in your country.
- Be transparent and indicate that the post is sponsored or boosted.
Violating Facebook’s policies could lead to your boosted posts or account being disapproved or disabled.
Facebook Photo Album Specifications
When preparing photo albums to boost on Facebook, keep these specifications in mind:
- Photo albums can contain up to 100 photos.
- Cover photo size should be 820 x 312 pixels.
- Square photo size should be minimum 600 x 600 pixels.
- Horizontal photo size should be minimum 600 x 315 pixels.
- Vertical photo size should be minimum 315 x 600 pixels.
- Maximum photo size is 4,096 x 4,096 pixels.
- Photos larger than HD will be compressed.
- Total album file size must be under 600MB.
Using high-quality, properly sized photos will lead to better results for your boosted album.
Metrics to Track for Boosted Albums
To determine the success of boosting a photo album, keep an eye on these key metrics:
- Reach – How many unique people saw your boosted post.
- Impressions – Total number of times your post was seen.
- Engagement rate – Likes, comments, shares divided by reach.
- Link clicks – If you included a link, how many clicked it.
- Conversions – People taking your desired action like sales or sign-ups.
- Cost per result – Amount spent to get a conversion or action.
- Relevance score – How well the post resonated with your target audience.
Check these metrics frequently during and after your boost to maximize your investment.
| Metric | Definition |
|---|---|
| Reach | Number of unique people who saw the post |
| Impressions | Total number of times the post was seen |
| Engagement Rate | Likes, comments, shares divided by reach |
| Link Clicks | Number of clicks on links in the post |
| Conversions | People taking your desired action like sales |
| Cost Per Result | Amount spent to get a conversion |
| Relevance Score | How well it resonated with your audience |
Conclusion
Boosting photo albums is an effective way to increase engagement and reach more of your target audience on Facebook. With compelling images, strategic targeting, and a clear call-to-action, a boosted album can help you meet business objectives like brand awareness, leads and sales. Track key metrics to optimize your efforts. Follow Facebook’s advertising policies, and you can successfully promote your photo albums to the right people.