Yes, it is possible to monetize a 30 second video on Facebook. However, there are some requirements that need to be met in order to be eligible for monetization.
Requirements for Monetizing 30 Second Videos on Facebook
Here are the main requirements for monetizing 30 second videos on Facebook:
- The video must be at least 30 seconds long. Facebook does not monetize videos shorter than that.
- The video has to be published directly to a Facebook Page, not a personal profile.
- The Facebook page must have at least 10,000 lifetime followers.
- The page must be eligible for in-stream ads based on Facebook’s monetization policies.
- The video has to get at least 3 minutes of watch time within the first 7 days of publishing.
Meeting these requirements allows your 30 second video to serve in-stream ads and generate revenue through ad views. The video also needs to comply with Facebook’s community standards and content monetization policies.
How Does Monetization Work for 30 Second Videos?
Monetization on Facebook works through in-stream ads. Here is an overview of how it works:
- Facebook inserts 6-15 second ads before, during, and after your video.
- You earn a portion of the revenue generated from the ad views.
- Payout rates vary based on factors like ad demand and video performance.
- Facebook pays out earnings monthly when you reach a $100 threshold.
The number of ads shown depends on the video length. For a 30 second video, Facebook will typically insert one 6-15 second ad.
Longer videos can have multiple ad placements. However, even short videos like 30 seconds can generate solid revenue from high traffic and engagement.
Best Practices for Monetizing with 30 Second Videos
Here are some tips to maximize your earnings with short videos:
- Optimize your videos for high retention. Aim for over 50% average view duration.
- Use compelling thumbnails and titles that make people want to watch.
- Promote your videos extensively to drive more traffic.
- Experiment with horizontal vs. vertical formats to see what performs best.
- Post videos consistently to keep audience engaged and returning.
- Track analytics to optimize based on top-performing video styles and topics.
Types of Ads Shown with 30 Second Videos
Here are the common ad formats displayed with short monetized Facebook videos:
| Ad Type | Description |
|---|---|
| Pre-roll | 6-15 second video ad before the main video |
| Mid-roll | 6-15 second video ad during the middle of the video |
| Display | Display banner ad shown beside or below the video |
| Post-roll | 6-15 second video ad after the main video |
For 30 second videos, Facebook typically shows one pre-roll or mid-roll video ad. Display ads are also commonly paired with short video ads.
How Much Money Can You Make? Earnings Potential
Earnings potential depends on several factors, including:
- CPM Rates: This refers to cost-per-thousand ad impressions. Facebook advertising CPMs range from $7-$20.
- Ad Inventory: The available ad spots that can be filled during your videos.
- Traffic: The more people who watch your videos, the more ad impressions there will be.
- Engagement: Higher engagement leads to higher ad rates and revenue.
- Niche: Some niches like entertainment, business, and tech monetize better.
As an estimate, top creators report earning $2-$5 per 1000 video views. With 1 million views, a 30 second video could generate around $2,000-$5,000. Short videos monetize exceptionally well in the first 48 hours while viewer retention is high.
YouTube figures show that short 15-60 second videos average $0.10-$0.30 RPM (revenue per thousand views). Facebook RPM rates are comparable. Profitability ultimately depends on consistent viewership at scale.
Do All Videos on Facebook Get Monetized? Requirements
Not all videos on Facebook can be monetized. To qualify for ad earnings, videos have to meet these requirements:
- Must be uploaded directly to a Page, not a personal profile
- Page must have at least 10,000 lifetime followers
- Video has to be at least 1 minute long (3 minutes for gaming videos)
- Video needs 3 minutes of watch time in the first 7 days
- Page must comply with Facebook’s Partner Monetization Policies
Videos also go through a reviewal process to ensure they meet content guidelines. Certain types of content like sexually explicit, violent, or dangerous videos cannot be monetized.
In addition, there are Community Guidelines that apply to both monetized and non-monetized content. Following Facebook’s rules and eligibility criteria is required for monetization.
Content Guidance for Monetized Videos
Here are some key guidelines for monetized video content on Facebook:
- Avoid copyright infringement and unauthorized use of IP
- Don’t include offensive, misleading, or dangerous content
- Comply with Facebook’s restrictions on regulated goods and services
- Adhere to additional requirements for Gaming and News content
- Disclose sponsorships, endorsements, and influencer marketing relationships
Staying within Facebook’s rules and regulations is necessary to access monetization features and remain in good standing. Carefully vetting content is important, especially when monetization is involved.
Appealing Rejected or Demonetized Videos
If your 30-second video gets rejected for monetization or loses monetization, you can request a review by following these steps:
- In Facebook Creator Studio, click Monetization in the left menu.
- Go to the Policy Feedback tab.
- Locate your rejected/demonetized video and click Request Review.
- Select the appropriate reason and detail why you are appealing.
- Submit your appeal and wait for Facebook’s response.
Be sure to provide clarification around why you feel the decision should be reversed. Adding supporting details is helpful. Keep in mind appeals do not guarantee reinstatement, but it is worth contesting if you believe there was an error.
Getting Started with Monetizing 30 Second Videos
Here is a quick step-by-step checklist for monetizing short Facebook videos:
- Ensure your Page meets follower and content eligibility requirements
- Create compelling 30+ second videos that engage audiences
- Optimize titles, thumbnails, hashtags, and descriptions
- Cross-promote videos to maximize viewership
- Analyze metrics in Creator Studio to refine approach
- Stick to Facebook policies and content best practices
With short, high-quality videos that attract viewers and spark meaningful engagement, you can absolutely generate income through Facebook’s monetization programs.
Conclusion
In summary, 30 second videos can be successfully monetized on Facebook. While short, they can earn solid revenue through strategic promotion and high replay value. Optimizing your video strategy while adhering to Facebook’s guidelines and best practices is key to long-term monetization success.